Getting Started in Personal and Executive Coaching

 
 

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bullet What makes Getting Started in Personal and Executive Coaching unique?
bullet Who is Getting Started in Personal and Executive Coaching for?
bullet Who were some of the top coaches interviewed for the book?
bullet How was the research for the book conducted?
bullet Do I really get FREE coaching if I purchase the book?
bullet What is the MYOB for Coaches Business Development Program?
bullet How do I order the book?

What makes Getting Started in Personal and Executive Coaching unique?

Getting Started in Personal and Executive Coaching is unique because it is:

Research-Based

The techniques, strategies, and methods in this book are based on Real-World Research, not someone's personal theory of success and failure.

Recognized Internationally

Getting Started in Personal and Executive Coaching has been highlighted and profiled by many of America’s top coaches and national organizations:

bullet In less than 2 months, became a best selling book on Amazon.com
bullet Profiled by CoachVille, the largest coaching association in the world, in their international
e-zine, Today’s Coach (2MB PDF file)
bullet Featured on Entrepreneur Magazine’s national radio broadcast
bullet Interviews, Teleclasses, and Seminars sponsored by dozens of top coaching organizations including: CoachVille, Chapters of the International Coach Federation, Client Compass,
B-Coach, the American Society of Training and Development, and many others
bullet Testimonials from and interviews with top leaders in the coaching field
bullet Read some of the reviews and interviews

Real-World Experience

There are 15 one-on-one interviews with America’s top personal and business coaches about their secrets to success and real-world experiences of growing a successful practice.

Results-Focused

Getting Started in Personal and Executive Coaching is not about a model of coaching or stories that sound good on paper but haven't actually been tried in real life and it’s definitely not about some vague promise of “take these 5 easy steps and you'll have a full practice in 90 days".  Instead, this cutting-edge book lays out specific, step-by-step strategies for new and experienced coaches to help them find more clients fast and achieve real results.

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“I enjoyed your interview in the CoachVille ezine in January 2004. Your book puts meat on that sizzle.”
                                                              Kerri Salls, Small Business Coach
                                                                                             Westford, MA


 



Who is Getting Started in Personal and Executive Coaching for?

This book is for four groups of people:

1. New Coaches just starting out who are serious about building a thriving coaching practice and are actively looking for ways to successfully accomplish this.

2. Experienced Coaches who know how tough it is to find new clients and want to: increase the effectiveness of their marketing strategies, find better ways to sell their services and aren’t afraid to try new things.

3. Personal Coaches and Executive Business Coaches who want to discover how to expand their services into new markets and rapidly gain a competitive advantage in the field.

4. Consultants, Psychologists, Therapists, and Professional Speakers who want to add coaching to their repertoire of services, but don’t know the best way to do it and don’t have a lot of time for a long learning curve.

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Who were some of the top coaches interviewed for the book?

The book contains 15 one-on-one interviews with America’s top personal and business coaches about their secrets to success

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How was the research for the book conducted?

Getting Started in Personal and Executive Coaching (John Wiley & Sons, 2004) is the result of exclusive research conducted by Stephen Fairley, a business coach and president of Today's Leadership Coaching, on over 300 professional coaches nation-wide. The coaches were selected at random from an original sample of over 6,000 coaches as part of Stephen’s doctoral dissertation.

Each person was invited to complete a comprehensive web-based survey regarding:

bullet Demographic information
bullet Coach training and certifications
bullet Association memberships
bullet Areas of their coaching practice
bullet Primary target markets
bullet Sales & Marketing strategies
bullet Financial marketing budget
bullet Pricing of services
bullet Annual revenues
bullet Number of paying clients
 
“This is a wonderful collection of strategies on how to get my coaching business moving into fast forward. I can't wait to put them into practice. Thank you.”
                               Morten Kaspar Gudmundseth, MBA, Business Coach
                                                    
                                        Olso, Norway

The results were then statistically analyzed and separated into three groups for further
analysis:

bullet Coaches who reported making less than $20,000 annually
bullet Coaches who reported making more than $75,000 annually
bullet Coaches who reported making more than $100,000 annually

In addition, a select group of 15 nationally recognized personal, executive, and business coaches were personally interviewed by Stephen Fairley about the strategies and practices they use to build their business.

The results of this year-long, rigorous doctoral research project clearly reveals for the first time the characteristics and practices of financially successful coaches and uncovers the success strategies of America’s Top Personal and Executive Coaches.

Getting Started in Personal and Executive Coaching is unique in that it is the ONLY business development book written for coaches that is based on Real-World Research, not one person’s success story.

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Do I really get FREE coaching if I purchase the book?

Yes. If you order Getting Started in Personal and Executive Coaching through this website you will receive two 30-minute business coaching sessions for free.

When you order the book online at this website you will receive an email with directions for downloading an intake form. After you have read the first two chapters of the book, simply fill out the form and return it to us by email to set up your free coaching sessions.

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What is the MYOB for Coaches Business Development Program?

The MYOB for Coaches Program is an intensive 3-month, business development program based on Getting Started in Personal and Executive Coaching. It is for new and experienced coaches who want to increase their revenues and create a financially successful coaching practice.

Click here to find out more information.

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How do I order the book?

Getting Started in Personal and Executive Coaching costs $24.95 and can be ordered

online by clicking here
. You can also order it at Amazon.com or at your local bookstore.

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       © Stephen Fairley. All rights reserved