What makes Getting Started
in Personal and Executive Coaching unique?
Getting Started in Personal and Executive Coaching is unique because
it is:
Research-Based
The techniques, strategies, and methods in
this book are based on
Real-World Research, not someone's personal
theory of success and failure.
Recognized Internationally
Getting Started in Personal and Executive
Coaching has been highlighted and profiled by many of America’s top
coaches and national organizations:
 |
In less than 2 months, became a
best selling book on Amazon.com |
|
|
Profiled by
CoachVille, the largest coaching association in the world,
in their international
e-zine, Today’s Coach (2MB PDF file) |
|
|
Featured on Entrepreneur Magazine’s national radio broadcast |
|
|
Interviews, Teleclasses, and
Seminars sponsored by dozens of top coaching organizations
including: CoachVille, Chapters of the International Coach
Federation, Client Compass,
B-Coach, the American Society of Training and Development, and
many others |
|
|
Testimonials from and interviews with top leaders in the coaching
field |
|
|
Read some of the reviews and interviews |
Real-World Experience
There are 15 one-on-one interviews with
America’s top personal and business coaches about their secrets to
success and real-world experiences of growing a successful practice.
Results-Focused
Getting Started in Personal and Executive Coaching is
not about a model of coaching or stories that sound good on paper but
haven't actually been tried in real life and it’s definitely not about
some vague promise of “take these 5 easy steps and you'll have a full
practice in 90 days". Instead, this cutting-edge book lays out
specific, step-by-step strategies for new and experienced coaches to
help them find more clients fast and achieve real results.
Back To Top
“I enjoyed your
interview in the CoachVille ezine in January 2004. Your book
puts meat on that sizzle.”
Kerri Salls, Small Business Coach
Westford, MA |
Who is Getting Started in Personal and
Executive Coaching for?
This book is for four groups of people:
1. New Coaches just starting out who are serious about building a
thriving coaching practice and are actively looking for ways to
successfully accomplish this.
2. Experienced Coaches who know how tough it is to find new clients
and want to: increase the effectiveness of their marketing strategies,
find better ways to sell their services and aren’t afraid to try new
things.
3. Personal Coaches and Executive Business Coaches
who want to discover how to expand their services into new
markets and rapidly gain a competitive advantage in the field.
4. Consultants, Psychologists, Therapists, and Professional
Speakers who want to add coaching to their repertoire of services, but
don’t know the best way to do it and don’t have a lot of time for a
long learning curve.
Back To Top
Who were some of the top
coaches interviewed for the book?
The book contains 15 one-on-one interviews with America’s top
personal and business coaches about their secrets to success
- Sandy Vilas, MCC—CEO of
CoachU and Corporate CoachU, the two
largest coach-training schools in the world with over 8,000 students
and graduates
- Dr. Pat Williams, MCC—President of the
Institute of Life Coach
Training and Board Member of the
International Coach Federation (ICF)
- Mike Jay—President of
B-Coach, a coach training school for
business and corporate coaches, and a recognized thought leader in
the field.
- Edward Shea, MSW—One of
America’s top Relationship Coaches
- Sylva Leduc, M.Ed., MCC—Master Executive Coach and CEO of
Client
Compass Software, the #1 selling client management software written
by coaches for coaches
- Steve Lishansky—President of
Success Dynamics and founder of one
of the top executive coaching schools in the countrol
- Rey Carr, PhD—President of
Peer Resources Network, an
international nonprofit organization dedicated to supporting new and
experienced coaches
- Wendy Johnson—CEO of the
Worldwide Association of Business
Coaches
Back To Top
How was the research for
the book conducted?
Getting Started in Personal and Executive Coaching
(John Wiley & Sons, 2004) is the result of exclusive research
conducted by Stephen Fairley, a business coach and president of
Today's
Leadership Coaching, on over 300 professional coaches
nation-wide. The coaches were selected at random from an original
sample of over 6,000 coaches as part of Stephen’s doctoral
dissertation.
Each person was invited to complete a comprehensive web-based
survey regarding:
|
|
Demographic information
|
|
|
Coach training and certifications |
|
|
Association memberships
|
|
|
Areas of their coaching practice |
|
|
Primary target markets |
|
|
Sales & Marketing strategies |
|
|
Financial marketing budget |
|
|
Pricing of services |
|
|
Annual revenues |
|
|
Number of paying clients
|
“This is a wonderful
collection of strategies on how to get my coaching business
moving into fast forward. I can't wait to put them into
practice. Thank you.”
Morten Kaspar Gudmundseth, MBA, Business Coach
Olso, Norway |
The results were then statistically analyzed and separated into
three groups for further analysis:
|
|
Coaches who reported making less
than $20,000 annually |
|
|
Coaches who reported making more
than $75,000 annually |
|
|
Coaches who reported making more
than $100,000 annually |
In addition, a select group of 15 nationally recognized personal,
executive, and business coaches were personally interviewed by Stephen
Fairley about the strategies and practices they use to build their
business.
The results of this year-long, rigorous doctoral research project
clearly reveals for the first time the characteristics and practices
of financially successful coaches and uncovers the success strategies
of America’s Top Personal and Executive Coaches.
Getting Started in Personal and Executive Coaching is unique
in that it is the ONLY business development book written for coaches
that is based on Real-World Research, not one person’s success story.
Back To Top
Do I really get FREE
coaching if I purchase the book?
Yes. If you order Getting Started in Personal and Executive
Coaching through this website you will receive two 30-minute business
coaching sessions for free.
When you order the book online at this website you will receive an
email with directions for downloading an intake form. After you have
read the first two chapters of the book, simply fill out the form and
return it to us by email to set up your free coaching sessions.
Back To Top
What is the MYOB for
Coaches Business Development Program?
The MYOB for Coaches Program is an intensive 3-month,
business development program based on Getting Started in Personal and
Executive Coaching. It is for new and experienced coaches who want to
increase their revenues and create a financially successful coaching
practice.
Click
here to find out more information.
Back To Top
How do I order the book?
Getting Started in Personal and Executive Coaching costs $24.95 and
can be ordered online by clicking here.
You can also order it at Amazon.com or at your local bookstore.
Back To Top
|
