READ THE RAVE REVIEWS!
Amazon.com Editorial Review
Getting Started in Personal and
Executive Coaching offers
a go-to reference designed to help
every professional coach build, manage, and sustain a thriving
coaching practice. Packed with hundreds of proven strategies and
techniques, this nuts-and-bolts guide covers all aspects of the
coaching business with step-by-step instructions and real-world
illustrations that prepare you for every phase of starting your own
This single, reliable book offers straightforward advice and tools for
running a successful practice, including:
tools for making a great first impression
strategies for landing ten paying clients
secrets of highly successful coaches
Ten marketing mistakes to avoid
Complete with sample business and marketing plans and worksheets for
setting rates and managing revenue,
Getting Started in Personal and
Executive Coaching identifies the 15 biggest moneymaking
markets to target and offers valuable recommendations for financing
that get the most impact and mileage from every budget. Quick "Action
Steps" for applying ideas and techniques make this book useful right
Get started in coaching today!
December 4, 2003
This book is hot! The "must have" guide for ALL coaches!
Sylva Leduc, Executive Coach and President of
from Seattle, Washington
Stephen Fairley and Chris Stout collaborated to create
the coach's "must have" guide to
getting started. Even for established coaches it's more
than simply a refresher - it provides
a benchmark to go "from good to great"
for a coaching business. There's no doubt that coaching is
serious business: Stephen and Chris show coaches how to treat their
business with respect. Their approach isn't based on theory: they
surveyed 300 successful coaches, then distilled the results into an
easy to read (and follow) book. As one of the coaches interviewed by
Stephen, I waited in anticipation to read their book.
One word suffices to describe it -
Wondering about the different types of coaching, including the
challenges each client group faces and how to market to them? This
information is here. Strategies,
tips, powerful questions, checklists, tools: there're all here just
waiting for you to implement. In a step-by-step fashion
they discuss how to sidestep the pitfalls and mistakes that most
beginners face. They also outline the best practices for building a
successful practice including establishing a target niche, fee
setting, set-up costs, revenue forecasting, and marketing.
The last chapter, "Seven Secrets of
Highly Successful Coaches" provides the insider's peek at the
strategies used in the most successful coaching practices.
I found lots of new ideas that I'm
going to implement in my own business. Coaches who are
serious about the success of their coaching practice will read this
book more than once and keep it as a ready reference. As Stephen says
in closing, "Here's to your never ending success.
December 4, 2003
I highly recommend this book
Reviewer: Patrick Williams, Ed.D. President of the Institute of Life
Coach Training from Fort Collins, CO
Stephen and Chris have written an excellent book with many tips and
techniques that are proven to not only show you how to be a great
coach, but also how to build a successful business as well.
I highly recommend this book,
especially for those coaches who want to coach in both the personal
and business arena.
January 14, 2004
Ultimate Guidebook for Coaching
Reviewer: Harold McFarland from
So you want to start a new business enterprise as a personal or
executive coach? Reading a copy of "Getting Started in Personal and
Executive Coaching" is the place you will want to start.
This is not just another book on the
joys of coaching, but has real life information that you should know
before making the commitment. The authors have provided
some cold, hard facts about executive coaching including how long it
typically takes to get started, how much the average person earns
after one year in the business, typical problems getting clients and
referrals and what to do about it. The book is a business analysis of
the industry from beginning to end.
It includes such important information as what you need to know to get
started, what you need to know to succeed, how to market, how to
segment your market, how to target that segment, financing your
business, Internet marketing, using E-zines, and web sites. Fairly and
Stout even include 7 secrets of highly successful coaches.
This is a complete road map of what to
realistically expect, how to get to your goal, and all the steps along
the way. If you are interested in becoming a personal or executive
coach it is a highly recommended book. It’s the best I've come across
January 13, 2004
Personal or business coach—This book will help!
Dennis Gibson, PhD from Illinois
The authors have captured my attention in this book.
They take you step by step to help you
decide "your place" in the coaching field. From there they
lead you through target markets, marketing and strategies. This is a
must read for anyone interested in starting a coaching career.
January 8, 2004
Starting out coaching? This is a must read!
Melissa Fristrom from Watertown, MA United States
This is one of the best primers on coaching.
Anyone who is just starting out as a
coach or thinking about becoming a coach should read this book.
Stephen brings the much needed tactical world of business to coaching.
Reading this book first will help you succeed.
January 2, 2004
An Insiders Guide on Creating a Successful Coaching Practice!
Ginger a Professional Life Coach from Boston, MA
I saw this book at the recent ICF conference in Denver but waited to
buy it. I should have bought it then because
I haven't been able to put it down
since I received it! I am so impressed with the authors grasp of the
field of coaching and their ability to clearly articulate how to
create a successful coaching practice.
Unlike a lot of the other books I've bought, this one really
distinguishes itself by basing its
marketing recommendations on actual research. The authors
conducted a national survey of 300 coaches to find out what
financially successful coaches do that financially unsuccessful
coaches don't do--the findings are AMAZING!
I've been coaching professionally for almost 3 years now.
I really wish this book was around
when I started because it would have kept me from making a lot of the
costly mistakes I did. I also wish my coach training program had
included this book in its curriculum because they were quite weak in
the area of practice building.
However, that's not to say that the book is only for new coaches
because I was able to immediately identify
over 2 dozen marketing strategies I
could start using in my practice. They are now part of my
2004 business plan (which is one of the things this book showed me how
The other thing I found to be really helpful were the
interviews with the top coaches in the
field: Sandy Vilas of CoachU, Mike Jay of B/Coach, Pat
Williams of Institute of Life Coach Training, Wendy Johnson of the
Worldwide Assoc of Business Coaches, and many others.
I give this book my highest recommendation!
If you're struggling with how to
create a successful coaching practice there is simply no better book
December 17, 2003
Getting Started in Personal and
Mary Sue Reining from Lisle, IL United States
This is an excellent comprehensive
resource that covers the A-Z's of establishing a coaching
practice/business. The information is straight forward,
instructional and thorough. A much
awaited "how to" book and a must read for coaches at all
levels and stages of their practice development.
December 16, 2003
A 'must-read' book!
Paul Lam, PhD from Life Coach International
This is an excellent book packed
with hundreds of proven strategies and practical techniques how to
build a thriving coaching practice. Stephen and Chris take
all the vital elements of getting started in personal and executive
coaching and bring them together into one valuable resource. This book
is essential for not only new coaches but also
for all coaches who want to build
successful coaching practice.